Trademark and brand protection
Should I Trademark My Business Name or My Logo First?
The useful starting point is what customers recognise and what you need to protect. A word mark and a logo representation address different branding assets. Search the proposed mark and choose the relevant goods or services before deciding filing priorities.
Quick answer
The useful starting point is what customers recognise and what you need to protect. A word mark and a logo representation address different branding assets. Search the proposed mark and choose the relevant goods or services before deciding filing priorities.
What to do next
Identify the name used consistently on sales channels.
List the goods and services you actually sell.
Compare filing options with an accredited adviser.
A practical example
If the business changes its logo frequently but keeps the same distinctive name, that is relevant to the filing strategy. It does not mean a word filing automatically protects every possible use.
Before you act
Trademark decisions should reflect the actual mark, owner and goods or services. Keep application-stage documents clearly labelled and monitor official follow-up. A registration strategy should be reviewed when the business enters new products or countries.
Get the right support
Ask CredaBiz about trademark and brand protection. Explain what you have already completed and the outcome you need so the team can confirm the scope and current quote.
Sources and further reading
Researched 29 October 2026. Practical examples are CredaBiz editorial guidance. Check current official instructions for your specific circumstances.
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