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Branding

How to Choose Brand Colours That Work Beyond Instagram

Choose colours that remain usable on documents, packaging and screens. Test readability and reproduction before committing to a palette that looks attractive only in a mockup.

Creda editorial team1 min read
CredaBiz editorial cover: How to Choose Brand Colours That Work Beyond Instagram
Original CredaBiz editorial cover, created specifically for this article.

Quick answer

Choose colours that remain usable on documents, packaging and screens. Test readability and reproduction before committing to a palette that looks attractive only in a mockup.

A practical checklist

  • Check text against every proposed background.

  • Test a monochrome version.

  • Review sample stationery and mobile graphics.

An example to work through

A pale yellow wordmark may work on blue but disappear on white. A practical brand guide explains which combinations the team should use.

Your next step

Turn the checklist into a short brief for the person doing the work. Agree the scope, responsibilities, deliverables and review process before committing to a package.

Discuss branding with CredaBiz. Share your current situation and the outcome you need so the team can confirm the appropriate support and current quote.

References

Editorial checklist and examples by CredaBiz. Official references and relevant CredaBiz service information checked 5 November 2026.

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